Merry Maids of Saskatoon

Performance Report 2020

     
 

WHAT A YEAR IT’S BEEN!


This year has been a year like no other. Many local businesses have had to restructure, re-learn, and change the way they do business. Merry Maids’ resiliency has been inspiring and we want to thank you for continuing to work with us throughout these challenging times.

As a very tumultuous year comes to an end, we want to provide you with your franchise’s year-end report. See below for your website’s analytics and some exciting changes we want to propose for the new year.

We want to wish you a very happy holiday season and can’t wait to reconvene in the New Year to further explore growing your brand’s presence online. Through continuous online optimization, further developments to the website such as voice search features, and backlink audits to reveal new opportunities for growth, we are confident 2021 will be a year of continued success for Merry Maids!



SITE ANALYTICS 2020 VS 2019


The SEO optimization and copy changes made to your website has strengthened your visibility online, increasing traffic to the site and converting more viewers into customers.

Your SEM and PPC results have generated more visitor traffic from Google and other search engines, increasing your brand’s awareness and customer conversion.

Through the work we’ve done on the website user experience by improving bounce rate and time spent on the website, to your SEO optimization and SEM efforts, we’ve been able to reach a much larger audience and turn window shoppers into happy Merry Maids’ customers.


 
 
     

USERS:
 


1926


Number of visitors

 

PAGE
VIEWS:


8738


Number of pages visited

 

BOUNCE RATE REDUCED BY:


72%





 
 


We’ve reduced the number of visitors leaving the site right away by optimizing the content, user experience and website optimization. This keeps customers on your website for longer, increasing user interaction and customer conversion.

Source: Google Analytics (Jan to Nov 2020)


PERFORMANCE NUMBERS (Jan to Nov 2020)


 
 



PHONE CLICKS


56


SEO: 35 (ORGANIC)
SEM: 21 (PPC)


 

FORM SUBMISSIONS


153


SEO: 106 (ORGANIC)
SEM: 47 (PPC)


 

MAIL LINKS


7


SEO: 4 (ORGANIC)
SEM: 3 (PPC)





TOTAL LEADS (INCLUDING PHONE CLICKS, FORM SUBMISSIONS AND MAIL LINKS)

216


SEO: 145 (ORGANIC)
SEM: 71 (PPC)





 
 

NEW INITIATIVES TO KEEP IMPROVING THE WEBSITE’S PERFORMANCE IN 2021


  • Voice search optimization for the website - it has been predicted that in 2021, 35% of searches will be voice searches. We will optimize the website to be compatible with voice searches to increase visibility.
  • Perform backlinks audits on a consistent basis to discover any potential areas of growth
  • Perform continuous research on trending keywords and content optimization opportunities to improve website visibility and seo ranking
  • Improve domain authority and increase ranking on various search engines using backlinks strategies and citations.